The Beenanza Backpack is the epitome of me. I love wearing backpacks and being hands free without the constant shoulder strap adjustment. All the backpacks styles I was drawn to were only available in a solid-colored canvas, possibly with a fun pattern on the inside... And that’s when I decided, I want to wear my patterns on the outside. Inspired by a Boy Scout backpack from the 60’s combined with my obsession with pattern and my love for the ancient Indian art of wood block printing; the Beenanza Backpack was born.
Having traveled to Jaipur, India to learn more about this craft, I gained a deep appreciation for this ancient art, and am now on a mission to promote this unique slow fashion movement in Vermont. This backpack was fully designed by yours truly in my little studio here in Burlington. I am collaborating with a block printing cooperative of artisans in Jaipur, India. They are wood block-printing my designs onto canvas and assembling the backpack - all by hand.
Created for the love of design & pattern.
Designed the original logo & packaging line-up for the Brew House located in Rochester, NY. This system had to do two things 1) Play the role of being recognizable to the consumer as the Genesee they know and love 2) Be different enough that people who may have formerly written off the brand might take a second look at these new craft beers.